hi!, I’m Kayla -
A performance-minded, creative, integrated marketing leader with 15+ years of experience helping brands tell better stories, build stronger connections, and drive meaningful business growth.
I’ve worked across both agency and brand side, leading integrated marketing, brand strategy, creative development, and experiential campaigns for some of the world’s most recognizable brands — from Meta and Lyft to Amazon, Proctor & Gamble, Kraft Heinz, and TD Bank.
Over the past 15+ years, I’ve led integrated marketing and creative campaigns for global brands across tech, CPG, and lifestyle sectors. My work spans full-funnel brand strategy, experiential activations, cross-border campaigns, creator marketing, and complex partnership programs. I thrive at turning ambitious ideas into strategically grounded, culturally resonant, and flawlessly executed work.
I’m a proud Newfoundlander — which means I come hardwired with grit, warmth, and an unshakable “we’ll figure it out” attitude. Consistency and transparency are at the heart of how I lead. I believe in building strong teams grounded in clarity, communication, and curiosity — where feedback flows both ways and everyone feels connected to the work and the mission.
I love crafting an amazing brief, leading cross functional teams, finding smart creative solves, and the chance to make something that feels both culturally relevant and commercially sharp. I’m equally comfortable leading the room, mentoring talent, or getting in the weeds to untangle complex production or operational challenges.
When I’m not working, you’ll probably find me peloton-ing (is that a verb now?), face in a book, planning the next great adventure abroad, or chasing my 2-year old around.