‘Check Lyft’ Integrated Campaign

The high impact, copy-forward creative puts Lyft’s purposeful rebel voice front and center - positioning Lyft as a confident challenger - one that knows the value it offers and understands that all it takes is for people to open the app and experience the difference. Comprised of high impact OOH, audio, influencer, paid social, OLV/CTV, digital display and owned - the campaign was live in priority markets of New York City and San Francisco.

Worked with NY Influencer and comedian, Taryn Delaney-Smith in organic and paid social channels.

Worked with NY Influencer and host of YT Series, Subway Takes, to explain how he Checks Lyft for Citi Bike to get around the city.