2025 Driver Release Campaign + Activations

Our 2025 new product release for drivers highlighted our new Driver Rewards Program - the ability to make every ride more rewarding - earning points to redeem for cash, car washes and more. To bring this new product to market, we launched a paid social campaign and hosted 3 exclusive driver events in some of our biggest driver communities in Miami, Dallas and Las Vegas. We celebrated our drivers with prizes, swag, and exclusive access to new products and features. But more importantly - we connected with our drivers community and connected them with one another. We got great feedback and answered hard questions - all to continue making our products better and more useful for our drivers.