Lyft x Shakespeare in the Park Sponsorship

In partnership with The Public Theatre, Lyft was the official rideshare sponsor of the 2025 free Shakespeare in the Park at the revitalized Delacorte Theater in Central Park. The 2025 production of TWELFTH NIGHT starred Lupita Nyong'o, Sandra Oh, Jesse Tyler Ferguson, and Peter Dinklage. This partnership offered Lyft meaningful visibility and brand alignment with New York’s most iconic summer cultural event, with ride codes, swag, and social content to connect with theatergoers across all five boroughs.

 

Credits:

  • Agency: MikeTeeVee

  • Social Team: Ramsey Shindell, Jen Winston, Isabella Chon

  • Program Manager: Kristen Leung

  • Photographer: Matt Vega